Snapchat, Spotify Team Up to Launch Dynamic Cricket AR Lens to Celebrate IPL

Snapchat has partnered with Spotify to bring new features to Indian Premier League (IPL) fans. The photo-sharing platform has added a new Dynamic Cricket AR lens that allows users to create their own IPL match interactions in real time. Allows users to add match scores and key match moments into the lens. It works just like any other Snapchat lens and users can add music to the Dynamic Cricket AR Lens with Spotify integration.

The company announced the launch of its new IPL-themed Dynamic Cricket AR Lens via a press release. Using the latest functionality, Snapchat users can create their own IPL match interactions that include match scores and key match moments. Borders and gates will be displayed with festive effects with music. Users can add music and augmented reality (AR) effects to match moments. The API’s Dynamic Cricket AR Lens will appear on Snap during the duration of the match. It opens in the profile view and shows the result of the match in real time.

The social media platform launched several augmented reality experiences this year that allow users to share interactive content on Snapchat. It recently launched the ASL Alphabet Lens in partnership with SignAll to expand the American Sign Language (ASL) learning experience. This feature teaches users to spell names in single letters through the lens, along with practicing the ASL alphabet and playing games to put new skills to the test.

In April, the company rolled out a new feature to allow users to share videos directly from the YouTube app. It aims to make it easier to share YouTube videos on the platform, without requiring users to manually copy and paste video links within the content. YouTube videos can be added directly to Stories and Singles through the Snapchat camera. Snapchat is also introducing a bunch of new parental controls that are meant to protect users between the ages of 13 and 17 on the app.

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