OnePlus Bullets Wireless Z Were the Best-Selling Neckband Earphones in India in Q1 2022: Counterpoint Research

The neck-ear headphones market in India saw a 13 percent year-on-year decline in the first quarter of 2022, according to the latest report by Counterpoint Research. However, the market saw 34% year-over-year growth in 2021. OnePlus and Realme took the second and third positions, respectively, while boAt took the lead with a market share of 25.7%, according to the report. Meanwhile, the report also notes that OnePlus’ Bullets Wireless Z Bass Edition was the best-selling around the neck headset in the first quarter of 2022.

According to the latest research by Counterpoint, the earbuds market in India declined by 13 percent year-on-year in the first quarter of 2022. The study notes that “the decline in the first quarter of 2022 is mainly due to higher inventory pushed into the channel. In the fourth quarter of 2021, before the holiday season.”

According to the research, Boat has captured a 25.7 percent share of the overall earbuds market in India. The success of the boat is associated with its significant presence in the low price segment. The Boat Rockerz 255 Pro Plus was the brand’s best-selling model.

OnePlus followed the Boat game and maintained its second position with a 14.9 percent market share thanks to the success of the Bullets Wireless Z- Bass Edition neckband earbuds. According to Counterpoint, it was the best-selling neckband headset in the first quarter of 2022.

OnePlus then followed Realme with a market share of 9.6 percent in the first quarter of 2022. Zebronics took fourth place while entering the top 5 neckband brands in India for the first time ever. The brand has managed to grab the place, thanks to its multiple budget-friendly segments launched in the market.

Boult Audio ranked fifth with 6-fold growth year-over-year in the first quarter of 2022. The Curve was identified as the brand’s best-selling device, according to the research.

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Image source: Counterpoint

Anshika Jain, Senior Research Analyst, spoke about the overall market, saying: “Neck strap devices are growing in popularity as users upgrade from a wired ecosystem and also want an alternative hearing device. Like TWS, the neck strap market is dominated by domestic players in India, where They captured about 58% of the share in the first quarter of 2022. These players focused on providing emerging features at affordable prices, such as voice assistance, gaming mode for low latency, gesture music controls and Instacharge technology. The neck is a next-generation top-of-the-line brand with increased total uptime, focusing primarily on the budget segment (Rs 1,000 – Rs 2,000).

Counterpoint also mentioned some of the notable brands that have also had a huge impact on the neck ear headphones market in India. They include Xiaomi, Noise, Oppo, Ptron, Hitage, Ubon, and Dizo.

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