N.J. deli guy just wanted to make subs. Now he’s a viral sensation. - world cultures

N.J. deli guy just wanted to make subs. Now he’s a viral sensation.


Roger Schnurbusch, owner of Parkwood Deli

Roger Schnurbusch, aka “The Deli Guy” and owner of Park Wood Deli, poses with a fresh Italian-style sandwich at the Park Wood Deli in Midland Park on Thursday, June 30, 2022.Julian Leshai | For NJ Advance M.

The first time Roger Schnurbusch’s son asked to star in a TikTok video making one of his delicious sandwiches, he had two words: “Absolutely not.”

Longtime owner of Midland Park, a Bergen County staple for 25 years, the Park Wood Deli has been more interested in collecting subscriptions than registering subscribers on social media.


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