To make the current Tata IPL 2022 more accessible to its users, Disney+ Hotstar has provided descriptive audio commentary in Hindi. The feature, as its name suggests, allows Disney + Hotstar users to hear detailed commentary of IPL matches. It aims to help the visually impaired, the elderly and regular cricket fans to get all the details of the match while it is still on the field and played right on the screen. The commentary was conducted by cricket commentators at Prasar Bharti Alum – voices that were heard on radio and television in the past.
The streaming platform said in a statement that the Hindi-language descriptive audio commentary feature is available to viewers in India, Canada and Singapore for the four playoffs of the IPL 2022 through May 29.
Disney + Hotstar users can hear voiceover from Prasar Bharti alumni, Sanjay Banerjee, Ajay Mehra, Sunil Vaidya and Naveen Srivastava.
“By making work in the field inclusive, through its groundbreaking technology innovations, Disney+ Hotstar aims to meet the needs of underserved communities and the elderly. This will significantly increase their access to live sports so that every Indian family can participate in the excitement and The platform “The Pleasure of Watching IPL”.
Users can enable audio descriptive commentary in Hindi by going to audio settings while watching IPL matches.
With the introduction of the new commentary feature, Disney+ Hotstar has essentially made the streaming platform closer to the traditional media for watching cricket matches – radio and TV. It will help the company in attracting more Indian cricket fans.
Over the past few years, Disney+ Hotstar, formerly known as Hotstar, has managed to gain popularity among cricket fans, thanks to its exclusive digital rights to IPL live matches.
Earlier this month, Disney+ Hotstar reported 50.1 million paying subscribers, representing nearly 36 percent of Disney+’s total subscriber base. The platform also regularly ties up with several telecom operators including Airtel, Vi and Jio to offer its bundled subscription to prepaid and postpaid customers – to continue tapping into the country’s growing number of smartphone users to expand its user base.